Beat 01 — Architectural Shell
The space
before the brand
Every flagship begins as negative space. We architect what the eye follows before the product arrives.
Beat 02 — Materiality
Terrazzo floors.
Brushed brass.
Beat 03 — Product Placement
Every shelf height
makes hands reach.
Beat 04 — Human Figures
The choreography
of dwell time.
Beat 05 — Opening Night
Not a store.
A destination.
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Case study teardown:
Solène New York
Three spatial decisions that turned a 6,800 sq ft opening into the most-visited new fashion flagship in Manhattan's first quarter of 2023. No paywalls. Read the whole thing.
This is the depth of thinking you get on every engagement. The full archive — 12 more projects — is one step below.
The Space
Strategy Guide
30 pages on the spatial psychology of retail. Not theory — specific, measurable decisions that change how people move, linger, and buy. Written for practitioners, not academics.
What's inside
Space Strategy Guide 2025
30 pages · PDF · Storefront Studio
Download the guide
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No marketing emails. No sequences. Just the PDF.
Twelve projects.
One discipline.
Filtered by retail category. Three are open. Unlock the full archive with a single click.
9 more projects. The full archive is filtered by retail category and unlocked instantly.